Get Repeat Customers
✓ Build a Customer List
✓ Send Sales & Promotions
✓ Track VIP Customers
Do I Need Email Marketing?
Consumers want to hear from you. Get in front of and stay in front of people who want to interact with you.
“[86% of consumers] would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015)” (Source: https://www.hubspot.com/marketing-statistics).
Get ahead of the competition
“While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand-building tool.(WordStream, 2017). Email has been around forever, but small businesses are not using it. Just by starting you get a leg up on the competition.
What’s Included in Email Marketing?
The Clarity Online email marketing process:
- determine goal — sales, branding, affiliate marketing, content distribution, foster relationships
- design — create your email design based on your goal and voice
- setup email marketing software — implement the software with your CRM and website
- create list — ask for subscribers on and offline, promote your subscriber list, implement current list
- create landing pages — pages that convert visitors to do what you want them to do
- create content calendar — plan your content for the month and year, and stick to the the calendar
- nurture subscribers — segment subscribers so you can personalize emails to be more relevant