Television advertising is called Broadcast Advertising (BA). Radio advertising is also BA.
BA is a mass-market form of communication.
Broadcast advertising has suffered from the popularity of DVR’s “ad-skipping” technology, and online streaming services with advertising free subscriptions. However, it is still an effective way to reach millions of people, especially when the Super Bowl comes around.
An alternative to television marketing and advertising is YouTube advertising and Google Ads. These advertising platforms provide a much less expensive option for getting in front of your audience.